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Bradley Mitchell

Going Wireless at Disneyland with MyMagic+

By January 9, 2013

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Disney Parks officials have announced plans to start issuing guests RFID wireless bracelets that work as tickets, keys, credit cards, and location-aware entertainment tools. As Computerworld points out, Disney's MyMagic+ wristbands could become Big Brother like devices in the worst case, and they are a marketing person's dream. RFID, however, requires a person be located relatively close to a sensor to be detected. It remains to be seen how fully Disney will instrument its parks for this system; wide area setups are not cheap. But some people are strongly opposed to any kind of physical monitoring by wireless networks like this. Do you have objections to Disney's RFID?
More - Taking the Disney Guest Experience to the Next Level (go.com)
See also - Top Xbox 360 Wireless Network Connection Problems and Fixes
January 15, 2013 at 5:53 pm
(1) Mike says:

This is very interesting. You are right, this will be a marketing persons dream, but Disney have always been top class when it comes to marketing. I wouldn’t be against wearing the bracelet, but I’m sure there are plenty out there that would be. I like the idea of FASTPASS+ and being able to reserve spots for fireworks, parades, etc. before you even enter the park. That will be a great incentive to get people to wear the bracelets.

January 16, 2013 at 8:17 am
(2) Vince says:

Crowd control is always a problem in large theme parks like Disney World. The metrics Disney would gain could make the park experience much more enjoyable. I can’t understand all the fuss. As soon as someone has a good idea, there is always someone who thinks it’s a bad thing and will take away our civil liberties. I go to Disney World frequently and can’t see a down side.

Get a life people!

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