AT&T's $10 USD Cheapest DSL Now Available
The name of the new cheap DSL service plan that has U.S. consumers excited is FastAccess DSL Lite. As expected, some terms and conditions apply. You must qualify as a new customer, sign up for a 12-month contract, and place your order online. The plan is also available only in certain U.S. states, does not include the cost of bundled residential telephone service, and supports only a maximum data rate of 768 Kbps.
Still interested? Not unexpectedly, AT&T isn't promoting this offer prominently on their Web sites. You won't see the $10 option until several pages into the online application form. Read carefully!


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‘Naked DSL’: how to find and get the best price
By Michael Sorkin
ST. LOUIS POST-DISPATCH
Friday, Jan. 18 2008
Here’s something you should know when you order DSL service from AT&T: The
company sells the same speed Internet service at $10, $15 and $20 per month.
— The $14.99 service is called Basic DSL and is the easiest to get. Anyone with
an AT&T landline phone can order it by phone or online.
— The $10 DSL service can be ordered only online, and hundreds of consumers
have had trouble signing up for this, the company’s cheapest-ever DSL. AT&T
says it won’t sell it to anyone who is already an AT&T Internet customer.
— The newest Internet service is called DSL Direct Basic and costs $19.95. It
can be ordered only through an AT&T call center, but some sales reps say they
have never heard of it.
There are four DSL Direct plans; the $19.95 version is the cheapest and
slowest. The Direct plans are the only ones AT&T will sell consumers without
AT&T landlines.
This type of service is known as “naked DSL.”
Each DSL Direct plan costs at least $4 more per month than the same plan for
customers who have AT&T landline phones.
DSL users don’t need a phone; Internet service works fine without one.
AT&T is free to charge the higher prices because Internet rates are unregulated.
As for the $10, $15 and $20 Internet plans described above, all are rated at
the same speed: up to 768 Kbps downstream. That’s too slow for downloading
movies but may be fine for e-mailing or Internet surfing.
Why charge three prices for the same speed?
AT&T spokesman Andy Shaw says customers have different needs. It’s not unusual,
he says, for companies to offer different customers different prices.
AT&T offered $10 DSL reluctantly. The company already was charging higher
prices for Internet service and had no incentive to offer it so cheaply.
As for naked DSL, AT&T wants to sell you as many services as possible:
landline, Internet, cell phone and video. That’s called bundling. Naked lets
consumers avoid bundling by choosing only what they want.
But about a year ago, the Federal Communications Commission required AT&T to
offer the lower-cost services in exchange for approving its purchase of
BellSouth.
AT&T began quietly offering $10 DSL about midyear on its website. AT&T said it
would not provide a phone number or e-mail address for anyone needing help.
By the end of the year, the company also began offering naked DSL. It is
quickly gaining popularity with the growing number of computer users who have
traded landlines for cells.
The FCC is requiring AT&T to offer a naked DSL plan for less than $20. An AT&T
spokesman said last month that consumers shouldn’t sign up for the $19.95
service online or by calling. He told them to go to company stores.
That advice turned out to be wrong, and Savvy received more than a dozen
complaints.
Mindy Lynn Thomason, a financial analyst from St. Charles, hurried to an AT&T
store, where “they told me I could only sign up by calling.”
She called — and reached a sales rep who said he couldn’t help her.
This week, AT&T’s Shaw offered different advice: He said to sign up for the
$19.95 Direct Basic only through a company call center.
That $19.95 plan is AT&T’s cheapest naked DSL service — and the only one for
which the company requires a 12-month contract. The other plans are
month-to-month.
AT&T’s site says to call 1-800-288-2020 to sign up for its more expensive DSL
Direct plans ($23.99 to $38.99.) We reached a sales rep who said he knew
nothing about any such plans and transferred us to 1-800-264-0002.
As first reported by hearusnow.org on the Consumers Union website, AT&T is
asking callers seeking naked DSL to provide their AT&T landline phone number.
We were asked three times.
But consumers who want naked DSL won’t have a landline — and don’t want one.
That’s why they want naked.
“They want to sell you a phone line,” Thomason said after her experience.
She says after nearly a day, she finally connected with a sales rep who signed
her up for AT&T’s $28.99 Direct Pro DSL plan. Service started this week, and
she’s delighted.
But she chides the company for making it so hard: “They do a good job of hiding
it.”
We called AT&T’s Shaw, who responded:
“I apologize. We want everyone who calls in to be a customer. The vast majority
of these orders work. Sometimes we make a mistake, and we try to fix it.”
msorkin@post-dispatch.com | 314-340-8347
It’s a real chore to find the unbundled DSL price that’s advertised, but here is the direct link.
http://attsignup.com/att_dsl_for_$10.htm
Another negative point in the small print is they make you buy their rather expensive modem- no way around it.