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Bradley Mitchell

Does A Router's Packaging Matter?

By December 4, 2012

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Those who've spent any time researching new wireless network routers inevitably notice how difficult it can be to tell the differences between them. Other than a few different variations of Wi-Fi to choose from, all popular routers provide similar connectivity, performance and security features. Rather than focus on the technical capabilities of the units, buyers might instead make their decision based on brand name, or cosmetic details of the hardware.

This year, Cisco Systems hired a firm to redesign the packaging of its Linksys routers. Not the exterior of the physical hardware, but rather the cardboard box, packing materials and paper collateral around the router. An impressive amount of consumer research goes into making these design decisions. But does store packaging really make a difference in what routers people choose to buy? Those in the industry think so.

More - Cisco Redesigns Wireless Router Packaging (packagingdigest.com)
Comments
December 12, 2012 at 5:40 am
(1) Kenneth Bowles says:

Most advertising agencies place lots of emphasis on how packaging looks. Kept a friend of mine in business for some time with a great camera and lots of equipment, which was sold when he passed.

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